According to a Roy Morgan survey, there are 3 million Australians (16% of Australians aged 14+) who agree they’re ‘often first to update my home interiors’. The majority of the ‘early adopters of the latest home interiors trends’ are women (60%). However, men play an important role in home interiors too with 40% of home interior early adopters (1.2 million Australians) being men. These are the latest findings from the Roy Morgan Single Source survey of over 50,000 Australian annually.
Home interiors early adopters are active across many aspects of home decoration, re-modelling and maintenance. Nearly half of this group (45%) have made minor repairs or alterations around the home compared to the Australian average of 33%. While 34% have painted around the home (compared to the Australian average of 22%) and 31% have redecorated or refurbished their home (compared to 18% for the average Australian).
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Source: Roy Morgan Single Source (Australia): April 2011 – March 2012, sample n=3,101.: July 12, 2012
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